Dec 19, 2021 10:49
2 yrs ago
54 viewers *
German term

Der Kurs ist Klar

German to English Marketing Idioms / Maxims / Sayings
"Der Kurs ist Klar -- Pro [a class of pharmaceutical products]"

This is a title of a marketing presentation. Anyone feeling creative today?

British English preferred.

Thank you!
Change log

Dec 19, 2021 13:56: writeaway changed "Field" from "Art/Literary" to "Marketing"

Discussion

Lirka (asker) Dec 20, 2021:
Thanks, L-man, did not know that! I was playing around a bit here
(even worse ideas came to mind such as "Bioloicals: If you can't beat the winds, sail the winds"), but I think I should stop now. :=)
I am still leaning towards your officially proposed answer. It is a safer bet and still sums it up nicely.
Lancashireman Dec 20, 2021:
Your choice, Lirka... but up style is essentially American
https://www.poynter.org/reporting-editing/2005/todays-headli...
Lirka (asker) Dec 20, 2021:
Hi L-man: Which one:

The winds are right for biologicals.

or

Biologicals: The Winds are Right

?
Lirka (asker) Dec 20, 2021:
(I also dare not:) Biologicals -- won't take the wind out of your sails! (em dash is good here :==))
Lancashireman Dec 20, 2021:
The winds are right or... ... the winds are set fair
https://www.google.com/search?q="winds *set fair"&oq="winds ...
Lirka (asker) Dec 20, 2021:
One just sprang to mind: Biologicals: Feel the Wind!

(I dare not)

But maybe sth using "winds" would work. The winds are right or...
Lancashireman Dec 20, 2021:
Yes indeed, Tony Give us your 'city boy' perspective!
Rustic Greetings
Lirka (asker) Dec 20, 2021:
Hi Tony, not too late this time, ideas still welcome!
TonyTK Dec 20, 2021:
Probably too late ... ... and perhaps not even relevant: it might just be me, but I've never heard of the phrase "course set fair". Could be because I'm a city boy.
Adrian MM. Dec 19, 2021:
Thanks, Lirka, for the sailing metaphor - 'bearing out' my own hunch and that other commentators really ought to have picked up on.. Note: bearings are taken for a ship's course.
Lirka (asker) Dec 19, 2021:
Sorry, another detail escaped me: There is an exclamation mark at the end. So, "Der Kurs its klar -- pro Biologika!"

and here is an image of a sailing boat next to this title on page 1.

Does this change any of your suggestions?
Lirka (asker) Dec 19, 2021:
Hi Brent and Lancashireman: Thanks so much or your input. I like L-man's suggestion, there is just one thing: it's not "probiologicals", the DE says pro (as in pro&con) biologicals (a "yes" to biologicals).
P.S. Definitely agree with the colon instead of the em dash.
Lancashireman Dec 19, 2021:
Way to go, Lirka! https://dictionary.cambridge.org/dictionary/english/way-to-g...
Just about acceptable to an EN-GB ear.
Lirka (asker) Dec 19, 2021:
Hi Lancashireman, the entire phrase is "Der Kurs ist klar -- Pro Biologika"

Meaning (as I read it) sth along the lines of "No doubt about it, we should go for biologicals...
I just need a nifty one...
I hope I am reading it correctly in DE ( natives welcome to comment)

Does this help?
Lancashireman Dec 19, 2021:
The course is set fair 18 similar instances here: https://www.google.com/search?q="the course is set fair"&oq=...
"British English preferred", so no references to "oriented", thanks.
I would enter this as an answer, but I'm not sure that it ties in with -- Pro. What's missing here? And Klar has an initial cap - is this a brand name?

Proposed translations

+6
2 hrs
German term (edited): Der Kurs ist klar -- Pro Biologika
Selected

Probiologicals - the way ahead

Different language, different ordering of thoughts.

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Note added at 3 hrs (2021-12-19 14:27:10 GMT)
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Probiologicals: The way ahead
(see comment to Brent)

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Note added at 3 hrs (2021-12-19 14:35:16 GMT)
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Biologicals: The way ahead
This is what happens when part of the context is redacted!

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Note added at 5 hrs (2021-12-19 16:11:18 GMT)
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Argh, teasing out the context here is like pulling teeth!

With your sailing boat image, I return to my original suggestion (see Discussion Box):
The course is set fair for biologicals
Course set fair for biologicals
https://www.google.com/search?q="course is set fair for"&oq=...
Note from asker:
Thanks, L-man, and sorry for the belated context :=)
Peer comment(s):

agree Brent Sørensen : Or perhaps “Probiologicals: paving the way” https://pubmed.ncbi.nlm.nih.gov/31903082/
6 mins
Thanks. And it's true that a DE long dash often corresponds to an EN colon.
agree Veronika Neuhold : „Biologicals are the way forward“ (?)
44 mins
Thanks. It's a title, so I personally would avoid a fully-fledged grammatically formed sentence.
agree Michael Martin, MA : Finally something that works
1 hr
agree Barbara Schmidt, M.A. (X)
2 hrs
agree AllegroTrans
13 hrs
agree TonyTK : I actually like your first suggestion. A nautical friend told me that boats apparently also move forwards.
1 day 3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you!"
33 mins

The course is clear: Oriented to success

goal-oriented/goal-directed/also goal-driven
I think it’s metaphorical elliptical: ‘The course is clear: Oriented to success’
Der Kurs ist klar: Erfolgsorientiert - 3 The course is clear: Oriented to success - https://www.linguee.com/german-english/translation/der kurs ...
goal-oriented
adjective
UK US
(also goal-directed); (also goal-driven)

a goal-oriented person or team works hard to achieve good results in the tasks that they have been given:
The management team was made up of ambitious, goal-oriented types who'd worked hard for their positions.

a goal-oriented plan or activity is based on a number of things that must be achieved: - https://dictionary.cambridge.org/dictionary/english/goal-ori...
Goal-oriented means setting goals and planning tasks, then taking action to complete the tasks that lead to the larger, overall accomplishment while staying focused on the desired results. - https://www.resume.com/career-advice/career-development/goal...
Goal-oriented people are purpose-driven. https://www.quora.com/What-is-a-success-oriented-approach
Something went wrong...
-1
4 hrs

There is a Clear Bearing

: BrE favouring vs. AmE favoring biologics. albeit not part of the question.

> to distinguish from ball bearings.
Example sentence:

Due to the extremely important current role of biologics in the therapy of IBD, herein we have briefly reviewed the main biological treatments currently ...

Peer comment(s):

disagree AllegroTrans : Unsuitable for marketing
2 days 7 hrs
Something went wrong...
11 hrs

Plain Sailing

If something is plain sailing it is unobstructed or it is running smoothly/successfully. I think if you want to keep the boat imagery this has potential. I'm not 100% sure on exactly how to formulate it.

I feel like you would need to add another idea into the title: Probiotics: a plain sailing *insert descriptive noun here*... or maybe mix it up with 'Sail plainly with probiotics'...

This is actually my first Kudoz answer, sorry its not a solid answer but could maybe lead you somewhere.
Note from asker:
Thanks, Paige! I like your suggestion.I will try to find a fitting noun.
Something went wrong...
20 hrs

The heading is set, the mission is clear

somehow sprang to my mind...

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Note added at 1 Tag 3 Stunden (2021-12-20 14:47:18 GMT)
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Why not stay in the picture and maintain the metaphor ('Kurs/heading')?
Shorter and something using 'direction'...?

'Heading set, direction clear...' if you prefer.

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Note added at 1 Tag 3 Stunden (2021-12-20 14:48:45 GMT)
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Or 'direction*S* - better perhaps...
Note from asker:
HI, I like the idea, but I need sth a bit shorter and perhaps using the word "direction" or something similar instead of heading...
Something went wrong...
1 day 13 hrs

chart the way forward

Biologicals chart the way forward (for pharmaceutical products)

Nautical and metaphorical.

Something went wrong...
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