Social Media Marketing for translators 2012: a must or a should?

Social Media here, Social Media there... Social Networks are all over the Internet. Businesses that have a clear understanding of these platforms’ potential are widely using them as marketing and promotion tools, some with more success than others. What about you, as a CEO? Have you already been using Social Media as a marketing tool but the results were not what you expected? Or are you considering using it but still not sure of the what, where, why, how?
Regardless of your history with Social Media, this webinar aims to give you the basic keys to understanding Social Media Marketing for freelance translators - its various sides, its pros and cons, the differences between main networks and their basic (n)etiquettes... - so that you can have some key elements at hand to make a business decision: to invest in Social Media Marketing. Or not.

See past training sessions attendees' feedback below:

"Great course! It goes beyond the basics, covering the meat of SMM."
Jennifer Baldwin

"I found the material to be very relevant to the current state of social media. Anne's presentation was based on her own extensive experience with social media, which made her talk lively and interesting."
Anton Kunin

"The latest and greatest in social media for translators."
Tess Whitty

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This course is aimed at freelancers, whether new or seasoned, who:
- are already using social networks as part of their marketing strategy but do not have the results expected, or
- want to make social media part of their marketing strategy, but have not really started yet
- are wondering whether "it" really works

No particular prerequisite. Basic knowledge/understanding of social platforms is a plus but not a must.

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.

For PC-based Users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.5 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.

 Anne Diamantidis    View feedback | View all courses

Bio: French native certified translator for English and German, Anne is the Marketing Manager (and occasional in-house translator!) at GxP Language Services, a medical LSP based in Germany. She also has her own business working as a Social Media & Internet Marketing consultant, speaker and trainer for freelancers and small business owners, in the translation industry and in other industries - she has already helped hundreds of translators boost their online presence and visibility. Earlier this year, she was commissioned to manage the online image of a candidate running in the French elections - quite an experience! A regular contributor to marketing and translation publications, she gives training sessions and workshops all over Europe. Follow her on Twitter @ADiamantidis and join the SocialMedia4Translators Community for daily tips on online branding! Also check out The Stinging Nettle for articles and help on Internet Marketing.