Glossary entry (derived from question below)
English term or phrase:
blue ocean strategy
Croatian translation:
strategija plavog oceana
English term
blue ocean strategy
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
| 5 +2 | strategija plavog oceana |
Kate Perak
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Jun 19, 2020 00:13: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:57: changed "Stage" from "Submission" to "Selection"
Jun 29, 2020 06:54: changed "Stage" from "Selection" to "Completion"
Jun 29, 2020 09:25: Kate Perak Created KOG entry
Proposed translations
Croatia
HR, EN, IT, ES --> MA in Translation
Native in: Croatian 
Works in: English to Croatian, Italian to Croatian, Spanish to Croatian, and 2 more.
strategija plavog oceana
Umjesto sudjelovanja u postojećoj potražnji, strategija plavog oceana usmjerava se prema novim uslugama i proizvodima i odmaku od konkurencije. (HOK)
Prema riječima autora knjige «Strategija plavog oceana», "jedini način da se pobijedi konkurencija jest prestati se truditi pobijediti konkurenciju". (Moderna vremena)
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